L'Ortofrutticola, the biggest cooperative in Liguria specialising in flowers, herbs and vegetables (Spinoso artichokes, beefsteak tomatoes, Trombetta courgettes and Violetto asparagus), presented its brand new packaging for herbs.
"The new packaging system was developed for those clients who did not have customised packaging or those who were unsatisfied with the current formats." The new system is rather simple: it is a wooden crate that can hold twelve grade 14 vases. It can also be used for organic produce, as the wood is not treated.
The crates are probably also proving popular because they are modular, so there are numerous possibilities for the 650 members.
"Let's consider for example wholesalers in Verona, Turin or Milan, who may need small quantities of different herbs. In this case, small crates with few vases of different varieties is ideal. Or think about purchase groups, who want different mixes."
The solution is also perfect for shipments abroad. "We need to consider return costs, and there are none with wooden crates, because they can be recycled or disposed of very easily."